Automotive Local Marketing Consultant
Bradenton Herald
Bradenton, FL
Full-time
Sales
Posted on October 19, 2018
We’re seeking an Automotive Marketing Consultant to join our advertising sales team at the Bradenton Herald! Our diversified suite of digital media solutions allows our consultants to prepare custom marketing solutions for our local automotive dealers.
Primary Responsibilities:
- Understand and assess and develop plans for areas for growth (cross-sell/up-sell/new customers) within the identified auto category
- Create proposals after gaining a complete understanding of the client’s needs through a needs analysis
- Communicate the ROI of the solutions and educate the client on the solution, as needed
- Actively manage relationship by reporting campaign results to ensure client satisfaction and identify follow-up opportunities for up-sell and cross-sell
- Target and build relationships with existing clients and potential clients within & outside our market
Key Competencies:
- Able to identify and capture new business revenue
- Understands each client and their unique business needs in order to provide ROI-impactful solutions
- Exhibits technical competency, e.g. updating our CRM (Salesforce), creating client-ready proposals in PowerPoint, etc..
- Researches and provides insights to the clients, learning & utilizing specific auto data resources available to them,
- Attends local chamber events and networking events to become clear media leader in the territory
- Has a deep understanding of the local auto market & competitive landscape as well as in the auto industry